Apple Intelligence Features Blocked in Meta's iOS Apps Due to Llama
Apple Intelligence was introduced in October 2024 with iOS 18.1, offering users new tools such as Writing Tools and Genmoji. These features are designed to work across most applications and text fields by default. However, users have observed that Meta's iOS apps, including Facebook, Instagram, Threads, and WhatsApp, do not incorporate these tools. In contrast, apps like X and Reddit support the integration of Apple Intelligence features.
Meta's decision to exclude Apple Intelligence's Writing Tools limits users from utilizing functions like proofreading, rewriting, and summarizing text within their posts or messages. Additionally, Genmoji and iOS keyboard stickers are unavailable in Instagram Stories, further showcasing the absence of these features within Meta's platforms. Despite not providing an official explanation for this exclusion, reports suggest that Meta aims to promote its proprietary Meta AI, which operates on the Llama LLM platform instead of Apple's technologies. This move also allows developers to disable Apple Intelligence features within their applications, a choice that Meta has actively exercised.
The Apple-Meta Rivalry
The rivalry between Apple and Meta is rooted in disagreements over privacy, data usage, and App Store regulations. Previous discussions regarding the integration of Meta's Llama model into Apple Intelligence were hindered by privacy concerns. Moreover, Meta has discontinued support for iOS keyboard stickers and Memoji in Instagram Stories, further severing ties with Apple's ecosystem. Users now encounter prompts encouraging the use of Meta AI, such as "Write with Meta AI," on Instagram.
Meta's open AI hardware vision can be seen in their decision to prioritize Meta AI over Apple's offerings. This strategic move showcases Meta's commitment to developing and utilizing their own AI technologies.
Current Limitations and Future Prospects
Presently, iOS users are unable to access Apple Intelligence's Writing Tools and Genmoji across any Meta app, redirecting attention to Meta AI offerings instead. While these functionalities remain accessible in other applications, Meta's prioritization of its AI tools is evident. There is no indication of imminent changes to this arrangement, although Apple is exploring the integration of alternative AI models like Google's Gemini in upcoming updates. The landscape could evolve based on evolving business requirements or user preferences.
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