Eye on AI - turning generative AI talk to action, to unlock business...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Digital advertising leaders from Skyscanner, Dentsu Creative, and Microsoft Advertising demystify generative AI in a new three-part video series to explore how brands can unleash productivity, creativity, and growth. The Drum invited three generative AI pioneers to share their insights on the potential of generative AI.
The AI Revolution
It's an exciting time to be a marketer. The paths to progress and growth are changing faster than ever, and emerging technologies are unlocking new ways for people and businesses to interact with the world around them at lightning speed. This exponential pace of work, the crush of data, information, and always-on communication is outpacing our ability to keep up. Efficiency and efficacy are top of mind right now, and with the democratization of generative AI tools, people both in and outside the workplace are being empowered to level up skills and capabilities in a way that hasn’t been seen before – at least not at this scale.
Rewind to 2023, considered by many as the ‘break out’ year for generative AI, as tools such as Microsoft’s Copilot, Google’s Gemini, and Open AI’s ChatGPT became popular for play and creativity. We’ve gone from the Agricultural Revolution to the Industrial Revolution, to the Digital Revolution, and now we’re in the ‘AI Revolution’.
Generative AI Uncertainty
Amidst all the excitement and pace of innovation around generative AI, there is still uncertainty that perhaps stems from a lack of know-how around its true capabilities and implications. To provide some much-needed clarity, three generative AI pioneers - Friederike Burge, director of paid marketing at Skyscanner; James Thomas, global chief technology officer at Dentsu Creative; and Ravleen Beeston, regional vice-president at Microsoft Advertising UK - share their insights on generative AI’s potential to empower advertisers, unlock new opportunities, and drive business growth. Over the next few weeks, you’ll learn:
- How the democratization of generative AI is reshaping everyone’s daily digital interactions at work and at play
- Ways digital marketers can collaborate with everyday AI companions to do and achieve more
- A blueprint for future success built on partnerships and innovation to drive business growth
The Future of Generative AI
2024 will be a pivotal year for generative AI as it becomes more integrated into our daily lives, amplifying productivity and creativity. The promise of AI is not some distant future, it’s not even tomorrow, it’s now. All that remains to be asked is, what will you do?
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