HubSpot Launches First CRM Deep Research Connector With ChatGPT
More than 250,000 businesses rely on HubSpot as their single source of truth for customer data across marketing, sales, and service. This complete view of the customer journey gives our customers an edge, especially in an era where AI is only as powerful as the data behind it.
Today, we’re excited to announce that HubSpot is the first CRM to launch a deep research connector with ChatGPT. With over 75% of HubSpot customers already using ChatGPT*, we’re making it easy for them to apply powerful, doctorate-level research and analysis to their own customer data and context–and to put those business insights to work. This is game-changing for go-to-market teams.
Customer Testimonials
“Launching the HubSpot deep research connector means businesses and their employees get faster, better insights because ChatGPT has more context. We’re thrilled to work together to bring powerful AI to many of today’s most important workflows.” - Nate Gonzalez, Head of Business Products at OpenAI.
“The HubSpot connector is like having an extra analyst on the team, empowering sales reps to identify risks, opportunities, and next best actions,” said Colin Johnson, Senior Manager, CRM at Youth Enrichment Brands. “For a non-technical user, the fact that it’s easy to use and talks directly to my data is huge.”
Easy to Use and Easy to Trust
HubSpot customers who have admin controls can enable the connector for their organization by going to ChatGPT and turning on the HubSpot deep research connector function, selecting HubSpot as a data source, and authenticating their account. From there, any user in the organization can toggle it on, sign in, and start asking questions.
In addition to being easy to use, the HubSpot deep research connector is also easy to trust. We built it to ensure users only see the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they own or manage. With the HubSpot deep research connector, customer data is not used for AI training in ChatGPT.
Availability
The HubSpot deep research connector will automatically be available to all HubSpot customers across all tiers with a paid ChatGPT plan. (EU: Team, Enterprise, and Edu; all other regions: Team, Enterprise, Pro, Plus, and Edu). All available languages can be found here.
About HubSpot
HubSpot (NYSE: HUBS) is the leading AI-powered customer platform for growing businesses. The platform includes engagement hubs for marketing, sales, and customer service, a connected Smart CRM, and an ecosystem of over 1,800 integrations—all built on a unified data foundation that powers HubSpot’s AI and enables smarter, faster, more personalized customer experiences.
More than 250,000 customers across 135+ countries use HubSpot to unify their data, align their teams, and grow better. HubSpot is headquartered in Cambridge, Massachusetts. Learn more at www.hubspot.com.
