Google releases videos with Le Sserafim promoting Gemini AI
A still from Le Sserafim's ″Come Over″ music video featuring Google Korea has been making waves in the music industry. The collaboration showcases a unique blend of music and technology, highlighting the innovative approach taken by both parties.
In other news, Soundwith and Korea Zinc have joined forces to sonify zinc in a groundbreaking project that challenges traditional music norms. This partnership aims to push the boundaries of sound production and create a new auditory experience for listeners. 
Exciting Developments in the Business World
The Hanwha Group affiliates are set to acquire 1.3 trillion won of shares in Hanwha Aerospace, signaling a significant investment in the aviation industry. Additionally, Incheon has been chosen to host the 2026 World Korean Business Convention, bringing together top business leaders from around the globe. 
However, not all business ventures have been smooth sailing. The LG-led consortium has decided to withdraw from a $7.7 billion battery project in Indonesia, citing unforeseen challenges. This move has sparked discussions about the future of renewable energy initiatives in the region. 
Challenges and Triumphs in the Music Industry
Le Sserafim has been in the spotlight recently, with the announcement of new music set to be released at the end of August. The artist also achieved a significant milestone by topping Circle Chart's Global K-pop Chart with 'Antifragile', showcasing their growing international popularity.
Despite success, Le Sserafim faced a setback when two members were involved in a car accident, resulting in minor injuries. Fans were relieved to hear that the artists are recovering well and are looking forward to the release of their fifth EP, ‘HOT’, scheduled for March.
With the reveal of the tracks for the upcoming EP, 'HOT', fans are eagerly anticipating the new music and the creative direction that Le Sserafim will take with this project.
