Meta's AI advertising takeover: Will it reshape APAC's diverse ad landscape?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
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The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Initiative faces challenges after losing key clients
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation. The agency is leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been the global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI, and whether brands will return to X.
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