10 Marketing Trends Shaping 2025

Published On Tue Mar 11 2025
10 Marketing Trends Shaping 2025

The Glitch Report: The Original Marketing Botcast

In today’s episode, we discuss news that President Donald Trump indicated he would likely extend the deadline for TikTok’s sale, effectively postponing the app’s impending ban scheduled for next month. We also talk about yesterday’s X outage and Reddit’s projected ad revenue growth of 30%.

Meta’s Expansion and Google’s Warning

In today’s episode, we discuss the news that Meta is planning to expand AI agents to brands, especially to small businesses lacking resources. AI Agents | Pathway for Small Businesses We also talk about Google’s warning that you shouldn’t redirect 404 pages to your homepage and a new feature that allows users to see why they’re being served certain Bing ads.

The Future of Search and AI

In today’s episode, we discuss Google testing AI-only searches. Is this the end of traditional search results? We also talk about how TikTok is projected to reach over $32 billion in ad revenue this year, and we compare standard ChatGPT to Deep Research to see which is better for certain tasks. TikTok's Revenue Grew Double-Digits

App Store Insights and Advertising Tools

In today’s episode, we discuss a recent report that shows that 80% of the top 100 grossing apps and games in the U.S. App Store have utilized Apple Search Ads. Top Grossing Apps: Key Learnings We also talk about how Google is expanding AI Overviews to a broader range of queries and making them accessible globally. Finally, we touch on the new advertising tools being offered by Microsoft.

Google’s Tracking and Ads Outage

In today’s episode, we discuss how Google is tracking Android devices—even before users open any apps. We also talk about the Google Ads outage that took place over the weekend and how one business claims to be out over $50,000. Finally, after over 20 years we say goodbye to Skype.

Future Marketing Trends and Search Ad Displays

In today’s episode, we discuss what Google says will be its top priorities for 2025—what do marketers need to know? We also talk about reports that Google is now displaying the same search ad three times on one page and a new study that found that online reviews might not be as important as you think.