Handling ad campaigns for thousands of SKUs
Handling ad campaigns for thousands of SKUs is a continuous challenge. Keeping ad copy relevant, engaging, and optimized at scale is nearly impossible without the right approach.
The Challenge of Crafting Personalized Ad Copy
In a traditional way, crafting personalized and engaging text for each variation takes hours or even a day. And the results often lead to generic, underperforming ads that fail to connect with the right audience.
The Importance of Quality Scores in Google Ads
Google rewards well-structured, relevant ads with better Quality Scores. These scores directly affect CPC and ad placement. But successful ads require ongoing tuning based on keyword relevance, engagement, and landing page experience. Doing this manually isn’t a scalable choice.
The Impact of Poorly Optimized Ads
Poorly optimized ads lead to low engagement and higher CPCs. Without a system to generate and test high-performing variations, advertisers lose their competitive edge. This drives up acquisition costs and cuts into campaign profitability.
Automating Ad Creation with PEMAVOR
Our solution automates ad creation at broad levels, generating high-performing Google Ads copy for thousands of products effortlessly. We pull real-time search term data directly from the Google Ads API with key metrics like clicks, impressions, and search volume. This ensures ad copy is based on actual user behavior, making it highly relevant and performance-driven.
The Process of Ad Creation with PEMAVOR
The extracted search terms are filtered and enriched with product data, including:
- Custom Search Engine (CSE) matching: Cross-checks landing and category pages for text relevance, ensuring strong keyword-to-page alignment.
Generated sheets organize ad groups, campaigns, and corresponding ad copies for seamless ad creation. Using OpenAI’s Retrieval-Augmented Generation (RAG), we generate the desired number of headlines and descriptions per search term by pulling content from:
This entire process ensures that every ad is optimized for higher Quality Scores, lower CPC, and better conversions.
AI Ad Copy Cost Calculator
Curious about the cost of generating customized, high-quality ad copy at scale? Our AI Ad Copy Cost Calculator provides a clear, instant estimate to help you budget effectively for your ad campaigns. Perfect for enterprises requiring thousands of ad variations!
