Unveiling Meta AI: Aaj Kya Karoge with DDB Mudra

DDB Mudra and Meta Launch Meta AI in India with 'Aaj Kya Karoge ...'

DDB Mudra recently spearheaded the launch campaign for Meta AI in India, Meta's latest AI innovation. The campaign cleverly leveraged the familiar question, "Aaj kya karoge?" (What will you do today?) to introduce the platform to Indian users.

The Campaign

DDB Mudra recently spearheaded the launch campaign for Meta AI in India, Meta's latest AI innovation. The campaign cleverly leveraged the familiar question, "Aaj kya karoge?" (What will you do today?) to introduce the platform to Indian users.

The primary goal of the campaign was to challenge the common perception of AI as a mere functional tool and instead showcase its role as a valuable thinking partner seamlessly integrated into popular platforms like WhatsApp, Facebook, and Instagram.

Six regionally tailored short films were produced to illustrate various everyday scenarios involving individuals from different age groups. These films effectively demonstrated how Meta AI can effectively assist in day-to-day activities. The campaign also included targeted YouTube ads that utilized contextual prompts based on users' real-time search behavior.

In key cities like Delhi and Lucknow, the campaign featured localized outdoor billboards incorporating regional language and cultural references to resonate with local audiences. Furthermore, twelve influencers from diverse cities actively participated in the campaign, showcasing the versatility of Meta AI in simplifying routines and fostering creativity.

Insights from Mahima Mathur

Mahima Mathur, Creative Director at DDB Mudra, emphasized the unconventional approach taken in introducing Meta AI. Rather than opting for grandiose introductions, the campaign aimed to seamlessly integrate Meta AI into the everyday lives of Indians. The question "Aaj kya karoge?" serves as a friendly prompt, encouraging users to think beyond the ordinary, experiment with new ideas, and rely on Meta AI to streamline their tasks.

Increasing Awareness

The campaign was strategically designed to raise awareness about the diverse capabilities of Meta AI and demonstrate its practical application in daily digital interactions.

Explore the ad playlist here.