Hollywood and Deepmind
Google DeepMind recently collaborated with Primordial Soup to explore the integration of AI video generation into professional filmmaking workflows. The result of this partnership is "ANCESTRA," a short film that made its debut at the Tribeca Festival.
The project involved combining live-action footage with sequences generated by Veo, DeepMind's video generation model. The team introduced new capabilities such as motion matching and seamless object integration to cater to the specific requirements of the director, from creating realistic footage of a newborn to producing intricate internal body shots that would typically pose challenges with traditional VFX.
What makes this collaboration intriguing is not just the technology itself, but how it seamlessly fits into existing production pipelines. The film utilized the expertise of over 200 traditional film professionals alongside AI tools, demonstrating how these technologies can complement current workflows rather than replace them.
Witness firsthand how AI-generated sequences seamlessly blend with traditional filmmaking:
Here’s the rest of the news about AI today:
1. Combining AI and Live-Action Filmmaking for 'ANCESTRA'
The article delves into the development of 'ANCESTRA,' a film that merges AI technology with traditional filmmaking techniques. By leveraging tools like Veo, Imagen, and Gemini, the team successfully crafted scenes that intertwine live-action elements with AI-generated content, pushing the boundaries of visual storytelling.
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2. Mattel and OpenAI: Transforming Play with AI
Mattel has joined forces with OpenAI to introduce AI technology into toys and games, aiming to provide interactive and secure play experiences for individuals aged 13 and above. This collaboration underscores the increasing role of AI in everyday activities, including playtime. Mattel places a strong emphasis on safety and privacy, addressing past concerns regarding AI-powered toys.
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3. AMD Unveils Open Ecosystem Strategy for AI
At the 'Advancing AI 2025' event, AMD unveiled its open ecosystem strategy for AI. The company introduced new hardware components, including the Instinct™ MI350 GPUs, and software innovations aimed at enhancing performance and energy efficiency. This strategic approach promises significant advancements in AI development and infrastructure.
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4. LVMH's Balanced Integration of AI in Luxury
LVMH has adopted a 'quiet tech' approach, integrating AI to enhance customer personalization and production efficiency while preserving the human creativity that defines luxury. The company underscores the idea that AI should serve as a support rather than a replacement for the craftsmanship and artistic vision behind their products. This philosophy extends to their collaborations with startups, focusing on meaningful partnerships that align with their core values.
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