Black Friday Online Sales: More than Half Was on Mobile Screens
In 2024, Black Friday online shopping reached $10.8 billion, marking a 10.2% increase compared to 2023, as reported by Adobe. The analytics firm highlighted the record pace of Black Friday purchases, following the impressive online shopping numbers on Thanksgiving Day itself. Consumers splurged a record $6.1 billion online on Turkey Day, showing a nearly 9% uptick from the previous year according to Adobe.
Key Black Friday Sales Trends:
- Spending on toys emerged as a significant driver of online Black Friday sales, with overall toy sales skyrocketing by 622% compared to an average day earlier in the fall.
- Jewelry sales rose by 561%, appliances by 476%, apparel by 374%, and electronics by 334%. Other popular items included makeup, skin-care sets, Bluetooth speakers, headphones, smart watches, perfumes, and espresso machines.
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A noteworthy statistic revealed that more than half of all online sales on Black Friday, approximately 55%, were conducted via mobile screens, according to Adobe.
- Online retail surged significantly more than in-store sales in comparison to 2023.
Insights from MasterCard and The Tow Center:
MasterCard's data indicated a 14.6% increase in online retail sales versus the previous year, while brick-and-mortar store sales only experienced a meager 0.7% growth. The Tow Center conducted a research initiative involving the identification of sources by ChatGPT, yielding varied responses, including several instances of inaccuracies.
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