Apple renews talks with OpenAI for iPhone generative AI features...
According to a report by Bloomberg News, Apple Inc is in discussions with OpenAI regarding the utilization of the startup’s generative AI technology to enhance new features on the upcoming iPhone models.
Renewed Collaboration
Apple and OpenAI have reinitiated talks to explore the incorporation of OpenAI's features into Apple's next iPhone operating system, iOS 18. While the details of the agreement are still being negotiated, both companies are actively engaged in discussions.
Apple's potential partnership with OpenAI comes on the heels of reports indicating that the tech giant was also considering licensing Google’s Gemini chatbot for similar purposes. However, Apple has yet to finalize its decision on which AI provider to collaborate with, leaving the possibility open for partnerships with both OpenAI and Google, or potentially another provider altogether.
Embracing Generative AI
Unlike its competitors such as Microsoft and Google, Apple has been more deliberate in its integration of generative AI capabilities into its products. Generative AI technology enables the generation of human-like responses to written prompts, enhancing user interactions and experiences.
Apple's CEO Tim Cook previously mentioned the company’s significant investments in generative AI, hinting at forthcoming announcements regarding the practical implementation of this technology in their products later this year.
When reached for comments, representatives from Apple and OpenAI did not provide immediate responses to inquiries from Reuters.
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