Unveiling Toys 'R' Us: The Sora AI Commercial Backlash

Published On Thu Jun 27 2024
Unveiling Toys 'R' Us: The Sora AI Commercial Backlash

Toys 'R' Us Debuts the First Sora AI Commercial - SW Iowa News

Toys 'R' Us has recently unveiled its inaugural commercial utilizing OpenAI’s video-to-text system called Sora. However, the online community's reaction to the advertisement has not been overwhelmingly positive. After shutting down all its stores in 2018, the beloved toy retailer made a partial return in 2022 by launching more than 400 outlets within Macy’s stores nationwide. Toys 'R' Us SORA AI-Generated Ad Sparks Controversy

In an attempt to rekindle its former success, Toys 'R' Us decided to create a cost-effective advertisement featuring Sora AI. While a small number of fans acknowledged the initiative, the majority of social media users were left dismayed, labeling the commercial as a nightmarish and eerie experience. One individual even pointed out the unsettling appearance of the characters, with another individual, possibly affiliated with the film industry, amusingly assuring that human employment is secure for the time being.

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Toys 'R' Us Unveils AI-Powered Promo with OpenAI's Sora - RetailWire

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