Google Revises Gemini AI Super Bowl Ad Over Incorrect Gouda Statistic
A Google executive clarified that the issue stemmed from inaccurate web data, not AI-generated false information. Google has revised one of its Super Bowl spots pitching Gemini after the ad was found to contain inaccurate information regarding global cheese consumption. The ad was created with the help of Gemini. The commercial, part of Google’s 50 Stories, 50 States campaign, promotes the use of “AI for every business,” and features Gemini assisting a Wisconsin cheesemonger in drafting a product description. The ad originally included the claim that gouda cheese accounts for “50% to 60% of global cheese consumption.”
Questioning the Statistic
However, this statistic was called into question by a blogger on X, who described it as an “AI hallucination” and “unequivocally false.” Available data indicates that cheddar and mozzarella are likely more widely consumed than gouda.
Google's Response
Responding to the criticism, Google executive Jerry Dischler explained that the claim was not a case of AI generating false information but rather a reflection of inaccurate data available on the web. “Gemini is grounded in the web – and users can always check the results and references. In this case, multiple sites across the web include the 50-60% stat,” Dischler wrote.
In a statement, Google confirmed that it had revised the ad to remove the error following a consultation with the cheesemonger featured in the clip. “Following his suggestion to have Gemini rewrite the product description without the stat, we updated the user interface to reflect what the business would do,” the company said.
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