Google Signals Marc Benioff is Right and Google to win LLM wars ...
This month, Google made a significant move in the SEO industry by starting to block LLM (large language model) and search scraping tools that did not have JavaScript (JS) enabled. This change, which involved enabling JS, created obstacles for extracting data from search results. It became harder as JS can manipulate HTML elements and customize pages for different viewers, potentially leading to varying results seen by users compared to tools like SEMRush and Ahrefs.
Although the challenge was short-lived with most SEO data providers getting back up within 24 - 72 hours, it raised questions about Google's motivation to restrict scraping of their search results. The root of the issue lies in Google's pursuit to dominate the LLM wars, reinforcing the importance of local clients being integrated into the Google ecosystem.
Insights from Salesforce CEO, Marc Benioff
Google's actions can be better understood in light of recent developments in the LLM ecosystem, notably with Deepseek entering the fray. Marc Benioff, CEO of Salesforce, highlighted the significance of these advancements, shedding light on the competitive landscape.
Google's clash with other LLMs, such as DeepSeek, underscores the intensifying competition within the industry. While the origin or cost of DeepSeek is not the focal point, its rapid sophistication indicates a new challenge in the LLM market - the availability of quality training data.
Google's access to unparalleled data across its products, particularly in the local domain, positions Gemini to leverage this data for enhanced LLM performance. By safeguarding their unique data from competitors like ChatGPT and DeepSeek, Google aims to maintain its competitive edge through JS requirements for Google Search.
Furthermore, Google's strategic rollout of Gemini to all Gsuite users aligns with its data protection measures. By integrating Gemini into Gsuite and simultaneously tightening data access for Google Search, Google reinforces its data advantage. This integrated approach fortifies Google's position in the LLM wars, setting a high bar for competitors to match.
Implications and Takeaways
Google's recent actions serve as a clear testament to the growing importance of data as the ultimate competitive advantage in the LLM wars. At Semify, our white label SEO and PPC programs empower local businesses to navigate these evolving landscapes effectively, equipping them with the necessary tools, data, and strategies to thrive in the AI-driven era dominated by Google and similar players.
It's evident that Google's maneuvers are reshaping the dynamics of the LLM ecosystem, underscoring the significance of data control and utilization in maintaining market supremacy.
As the industry continues to evolve, staying informed and adaptive to the changing landscape will be key for businesses aiming to succeed in the competitive realm of AI-driven technologies.
For more information on local SEO strategies and industry insights, feel free to explore our white label SEO program.
