Unveiling EUSP: Europe's Game-Changing Search Alliance

Published On Tue Nov 12 2024
Unveiling EUSP: Europe's Game-Changing Search Alliance

Europe's answer to Google? Ecosia and Qwant partner to build new search infrastructure

Two European search engine companies, Ecosia and Qwant, have announced a partnership to build new infrastructure in Europe, providing Internet users with a European search alternative. This initiative, known as European Search Perspectives (EUSP), is based in Paris and is set to be operational by 2025, offering services in both German and French languages.

Europe's answer to Google? Ecosia and Qwant partner to build new search infrastructure

Building European Digital Sovereignty

Ecosia and Qwant, which have historically relied on platforms like Microsoft’s Bing and Google, aim to establish European digital sovereignty through EUSP. The infrastructure will serve as a foundation for artificial intelligence (AI) technology, ensuring independence from US-based tech giants.

Privacy-First Search Index

EUSP will develop a privacy-first search index, compiling information from various web sources. Both Ecosia and Qwant, along with other independent search engines and tech companies, will utilize this infrastructure to enhance their services.

Balancing ethics, tech and enforcement for better regulation in Europe

Olivier Abecassis, the CEO of Qwant, highlighted the importance of leveraging AI capabilities and datasets to develop unique technologies, rather than replicating Google's offerings. The companies are focused on utilizing the Digital Markets Act (DMA) to access critical data and datasets from major tech players like Google and Microsoft.

Regulatory Challenges and Revenue Model

The CEOs acknowledged the challenges of data access and regulation in Europe, emphasizing the need for greater transparency and data sharing among tech companies. While the US government often supports tech initiatives, European companies need to rely on investor capital for funding.