#advertising #expenses #life #lifeslittlelessons | Dr. G.
One of the most intriguing questions that often comes to mind is, what is your company's expenditure on advertising? As we are bombarded with advertisements in various forms, including the digital medium, it raises the question of whether the government should invest in advertising at all.
Understanding Advertising Expenditure
In a recent exploration of this topic, I delved into the realm of government advertising expenditure. I pondered over the necessity of governmental advertising when actions should ideally speak louder than words. One particular comment caught my attention - how is the spending on advertising categorized? Is it pre-approved or post-approved? These questions led me to a broader perspective on the total expenditure on advertising and publicity.
Upon consulting meta AI, I was presented with data reflecting the advertising expenditure from 2008 to 2022, amounting to a staggering 10,615.56 crores. This figure was further broken down into 4,124 crores from 2008 to 2014 and 6,491.56 crores from 2014 to 2022.
As I digested these numbers, I couldn't help but wonder about other entities' advertising budgets. What is your company's budget for advertising, and do you believe the government should allocate such substantial funds to advertising, equating to roughly 1000 crores per year for central government advertising alone?
My curiosity extended to the Karnataka government's expenditure on advertising, revealing a significant jump from 23.5005 crores between 2014 and 2021 to 67.92 crores in just one year from 2022 to 2023.
Implications of Excessive Spending
These exorbitant figures prompt reflection on the state of infrastructure and public services. Issues such as collapsing bridges, deteriorating highways, and widespread complaints about flooding and potholes inevitably come to mind.
Should you seek further clarification on the accuracy of these numbers, meta AI suggests resorting to a Right to Information (RTI) filing to obtain precise figures.
With substantial budgets from both state and central governments allocated towards advertising, questions arise about the media's ability to deliver unbiased news and factual content. The influence of advertising budgets on journalism and media integrity cannot be overlooked.
As we navigate through the complexities of advertising expenses and governmental allocations, the need for transparency and accountability remains paramount.
For further insights and discussions on this topic, feel free to engage with me on LinkedIn.