OpenAI Strikes $6.5bn Deal To Acquire AI Device Startup Led By...
OpenAI has announced its acquisition of a hardware startup led by former Apple design chief, Sir Jony Ive, in a landmark deal valued at approximately $6.5 billion. This move signifies OpenAI's strategic expansion into consumer devices and AI-native hardware.
Stealth Mode Startup
The startup, reportedly supported by Japanese tech investor SoftBank, has been operating in stealth mode under the guidance of Jony Ive. This acquisition underscores OpenAI's commitment to revolutionize user interaction with its popular chatbot, ChatGPT, and other generative AI tools through innovative hardware development.
Top Names in Design and Technology
The collaboration brings together industry giants in design and technology. Jony Ive, renowned for his work on Apple's iconic products such as the iPhone and MacBook, departed from Apple in 2019 to establish LoveFrom, a creative collective focused on product design and innovation.

OpenAI's CEO, Sam Altman, has shown interest in creating hardware products that seamlessly integrate with AI systems. Partnering with Ive, known for his minimalist design approach that influenced the modern smartphone landscape, is expected to accelerate OpenAI's hardware initiatives.
Future of AI Hardware
While specific product details are not disclosed, insiders suggest that the device may merge conversational AI with user-centric design, potentially introducing a new category of smart hardware.
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This acquisition, a significant move in the AI hardware sector, reflects the escalating competition among tech leaders to dominate the interface between humans and AI. Companies like Apple, Google, and Meta are also exploring AI-powered wearables and devices beyond smartphones.
OpenAI's Expansion
OpenAI's venture into hardware follows the rapid success of ChatGPT, which quickly gained popularity post its 2022 launch. The company has diversified its offerings by introducing tools for image generation, voice interaction, and enterprise applications.

Upcoming Closure
The acquisition is anticipated to conclude later this year, pending regulatory approvals. Neither OpenAI nor Jony Ive's representatives have issued public statements regarding the transaction.