R/GA Launches AI Search Optimisation Platform as Traditional SEO Evolves
As AI-powered search reshapes how consumers discover brands, Creative Innovation Company R/GA has introduced its own proprietary AI Search Optimisation (ASO) Platform. The platform is the first in a series of tools to be developed and launched under R/GA’s AI Products Practice, following investment into product development from the agency’s new $50M innovation fund.
Empowering Brands in the New Era of AI-Driven Discovery
R/GA’s AI Search Optimisation Platform provides brands with real-time search health checks and deep visibility into how they appear, or don’t, across AI-driven search experiences, ensuring they remain competitive in this new era of discovery. Consumers rapidly adopting AI platforms over traditional search engines highlight the importance of adapting to this shift.
The Risks of Neglecting AI Search Strategy
Early insights from sector-wide health checks show that while some industries adapt well to AI search, others struggle with low visibility. Brands without a clear AI search strategy risk losing relevance in a landscape where search engines shift from traditional keyword-based results to direct, AI-generated dialogue-based recommendations.
Understanding the Impact of AI-Generated Search
With the significant disruption of AI-generated search, brands must equip themselves with the right tools to maintain relevance. R/GA’s platform helps brands understand and influence AI search results, providing the insights needed to show up in AI-driven discovery experiences, while empowering them to track, measure, and optimize their AI presence.
The Future of Search Visibility
AI platforms like Google Gemini, Open AI, Perplexity, Claude, and Deepseek are transforming search experiences. Brands need to adapt their SEO and content strategies to align with these advancements. Traditional SEO tools are struggling to keep up with AI-generated search, prompting brands to rethink their visibility strategies.
Preparing for the Shift in Search Behaviors
Consumers are increasingly relying on AI-generated search results, leading to a decline in traditional search engine volume. Brands must strategize to maintain visibility in evolving search ecosystems. R/GA’s AI Search Optimisation Platform equips brands with actionable insights to navigate this transformation effectively.
Advantages of R/GA’s AI Search Optimisation Platform
R/GA’s platform offers brands a critical advantage with features such as:
- Real-time tracking of brand presence across AI search platforms
- Real-time tracking of brand presence across AI search platforms
- Real-time tracking of brand presence across AI search platforms
By leveraging R/GA’s AI Search Optimisation Platform, brands can enhance their visibility in AI-driven search environments and stay ahead of the evolving search landscape.
Research from Bain further emphasizes the need for brands to optimize their presence in AI-driven search ecosystems to cater to changing consumer search behaviors.
