Solutions 8 | LinkedIn
A global authority in digital marketing and PPC advertising, Solutions 8 offers a wide range of digital marketing services to help businesses drive revenue and accelerate growth. Our data-driven, omnichannel approach integrates all marketing channels and impacts every touchpoint in the customer sales journey. We use precise targeting and advanced optimization strategies to ensure your marketing campaigns do more than just reach—they multiply, return, and grow your business.
Proving Worth Beyond PMax
PMax campaigns require minimal ongoing management, making it harder for agencies to demonstrate their value to clients. Here are some ways agencies can prove their worth beyond PMax:
- Focus on demand generation, not just capture
- Develop multi-channel strategies
- Implement
tactics that still work - Educate clients before disrupting campaigns
- Get creative with campaign structure
Performance Max might show "sterling numbers," but it also commoditizes agency services—once set up, clients might question why they need ongoing agency support at all.
Read the full article here.
Google's Gemini AI
Discover how Google's Gemini AI can transform your research process with its powerful Advanced Deep Research feature. Ask a question, refine your plan, and let AI do the heavy lifting!
Explore more about Gemini AI on the Solutions 8 LinkedIn page.
Google Ads Updates
Glen & Colby discuss two important updates regarding Google Ads:
- The transition from VAC to Demand Gen Campaigns
- Why misleading landing pages will soon be penalized
Learn more about the updates here.
Metrics and Campaign Performance
Many marketers and clients make decisions based solely on what Google reports, missing the bigger financial picture. Here's how to escape the metrics trap:
- Prioritize external business metrics over in-app data
- Implement comprehensive tracking across all channels
- Use third-party profit tracking tools
- Calculate true ROI including all costs
- Focus on bank account growth, not ROAS
Read the full article here.
Advantage+ Custom Audience Feature
Are you using the Advantage+ Custom Audience feature in Meta Ads? Find out more about its benefits and real-world examples in this informative video.
Watch the video here.
