AI Archives - Christopher S. Penn - Marketing AI Keynote Speaker
In today’s episode, we’ll transform raw data into actionable insights, exploring how generative AI can enhance employee engagement and technological innovation in the hospitality industry. You’ll witness the power of AI in crafting practical checklists and personalized travel itineraries that cater to specific guest preferences. We’ll even delve into real-world datasets, like TripAdvisor reviews, uncovering...
Hospitality Webinar Preparation
In today’s episode, you’ll follow along as we continue preparing our hospitality-focused webinar, diving deep into the practical applications of generative AI. You’ll learn how to select compelling imagery, ensuring it’s both visually appealing and ethically sourced. We’ll then craft persuasive use cases around key challenges like employee engagement and brand differentiation, showing you how...
Revolutionizing the Hospitality Industry
In today’s episode, you’ll join me as we dive into the world of hospitality and explore how generative AI can revolutionize the industry. You’ll discover the power of language models like Google’s Gemini to analyze vast amounts of data, uncovering key challenges and potential solutions. We’ll uncover surprising insights from industry podcasts and see how...
Monitoring AI Usage and Data Protection
In today’s final episode of this series, you’ll discover the essential steps for monitoring AI’s use of your data and learn how to conduct due diligence to ensure your content isn’t being used without your knowledge. I’ll delve into the challenges of data leakage, despite your best efforts, and highlight platforms like Common Crawl and...
Marketing Without AI Dependency
In today’s episode, we’re diving into the challenging world of marketing without relying on AI-powered tools, and how to protect your content from being used to train these very systems. You’ll learn why relying on self-hosted platforms and exploring non-digital advertising avenues are crucial for maintaining data privacy in your marketing efforts. I’ll also reveal...
Securing Your Privacy in an AI World
In today’s episode, you’ll uncover the software and tools you need to navigate a world increasingly dominated by AI, while still maintaining your privacy. You’ll learn which popular applications and services to avoid and discover powerful open-source alternatives for office productivity, web analytics, marketing automation, and more. I’ll also share essential tips for securing your...
Infrastructure and Data Security
In today’s episode, you’ll learn about the crucial role of infrastructure and security in protecting your data from being used for AI training without your consent. You’ll discover the importance of hosting your website, email, and even social media on your own hardware or with trusted providers who prioritize data privacy. I’ll also dive into...
Legal Landscape and Content Protection
In today’s episode, you’ll learn how to navigate the legal landscape to protect yourself and your content from being used to train AI models. You’ll discover the importance of carefully reviewing terms of service, specifically focusing on derivative works clauses. I’ll also guide you on the significance of retaining legal counsel, establishing clear contracts, and...
