Transforming Education: ESCP's Adoption of ChatGPT Edu

Expanding ChatGPT Edu to the entire ESCP Community | ESCP...

After an eight-month pilot phase, ESCP has officially rolled out ChatGPT Edu to its community as part of its strategic collaboration with OpenAI. In October 2024, ESCP launched a strategic collaboration with OpenAI to explore the potential of Generative Artificial Intelligence (GenAI) in business education. As part of this initiative, the School introduced ChatGPT Edu across its campuses through an institution-wide proof-of-concept phase that invited 1,000 volunteer students, professors, and staff to experiment with how GenAI could enhance teaching, learning, research, and administrative processes in a real-world, test-and-learn environment.

Following the success of this initial phase, ESCP is now extending access to OpenAI’s most advanced GenAI platform to all students, faculty, and staff across its six European campuses, encouraging a critical, creative, and responsible application of this technology across the School’s academic and operational ecosystem. AI and Emotional Intelligence: Bridging the Human-AI Gap Professor Léon Laulusa, Executive President and Dean of ESCP, highlighted, "For several months now, our school has been boldly exploring the transformative potential of Generative AI. True to our identity, we’ve approached this emerging technology with rigour, curiosity, and collective intelligence."

Projects and Initiatives

With more than 200 active projects and a fast-growing community of practice, ESCP is helping to shape a European model for the responsible and creative use of AI in higher education. Among the projects developed by participants in this pilot phase, four initiatives illustrate the diversity of use cases and the benefits associated with GenAI.

Professors are incorporating GenAI to create new types of student learning experiences. Professors Give Insight Into How AI Tools Will Impact Academic ... For example, Professor Vitor Lima designed The Future of Gotham, a scenario where students interact with a GPT-powered Bruce Wayne (Batman) to solve complex marketing problems, fostering critical thinking and strategic agility among students.

Professor Sandrine Macé is leveraging ChatGPT Edu to help students engage more deeply with their dissertations, enabling them to gain new levels of autonomy in interpreting and validating their data.

Students like Jiao Liu are exploring the role of AI in their academic journey, experiencing a significant transformation in their learning approach and collaborating confidently with AI to enhance their academic work across cultures and languages.

Virtual Event: From Experiment to Institution-Wide: How AI is ... Staff members, like Akram Boudiar, are experimenting with GenAI to enhance efficiency and service quality in administrative functions, aiming to provide faster, more personalized responses to student queries.

Future Roadmap

By weaving ChatGPT Edu into every discipline and core system of the school, ESCP aims to forge a new model of human-AI collaboration in business education. The School plans to open spaces like the ChatGPT Hackathons where students can test, build, and reflect, allowing faculty to redefine the skill sets that will shape leadership in the AI age.

ESCP is now moving forward with a full-scale deployment of ChatGPT Edu, working closely with OpenAI to deepen integration into the School’s digital ecosystem and provide more than 10,000 licenses to all students, faculty, and staff members. The priorities for the next phase include contributing to the evolution of ChatGPT Edu and reflecting on how to teach and learn in a world shaped by AI.

Impact and Transformation

Rolling out more than 10,500 OpenAI licenses across ESCP demonstrates a commitment to innovation anchored in pedagogical integrity. ESCP's collaboration with OpenAI is aimed at co-creating solutions tailored to education, sparking creativity among students and driving faculty research to ensure generative AI becomes a transformative force throughout the learning community.

ESCP’s adoption of AI serves as a unique case study for other institutions, showcasing a model that focuses on building champions and empowering professors and students to leverage AI effectively across fields and functions. By treating the ChatGPT Edu rollout as a change management and business school transformation process, ESCP is witnessing significant impact and positive outcomes.