ChatGPT and Generative AI in Media and Advertising: With Use
Generative AI has already made its way into the media and marketing industries in functions such as mockups and copywriting. However, widespread adoption of the technology is being held back due to questions surrounding the trustworthiness of AI-generated content. According to Morning Consult, only 10% of US adults regard the output of generative AI as "very trustworthy".
Despite negative sentiment around AI, 52% of consumers believe that generative AI will stick around. If able to clear the trust-related hurdles, generative AI could completely revolutionize the media and marketing industries. Platforms could use generative AI technology to create business ads themselves, which would eliminate the need for intermediate agencies. Generative AI could also reshape the economics of search advertising with its definitive responses to search queries. Advertisers could use generative AI to provide raw material, eliminate the need for A/B tests, help new brands increase output, and keep up with notable industry developments.
However, it's crucial to note that Generative AI is capable of producing content that is clear, engaging, and grammatically correct, but may still be filled with factual inaccuracies and biases. To prevent disastrous outcomes, advertisers should think twice before publishing ads or content created entirely by generative AI technology. Consumer trust in AI-generated content is still low, and it's essential to watch consumer adoption closely and prepare for a large learning curve.
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