Meta introduces improved gen-AI tools for marketers
The objective is to enhance advertisers' performance through creative variations and automate certain processes at every stage of the journey. Meta has launched enhanced generative AI features for advertisers, such as full image and text generation to help businesses to grow. The goal is to help advertisers at every step of the journey, whether that’s improving ad performance by helping develop creative variations or automating certain parts of the ad creation process.
New Enhanced Features
Now, for the first time businesses can create full image variations inspired by the original ad creative with text overlay capabilities, building on capabilities to generate new backgrounds around product images and expanding images to better fit multiple surfaces. This feature has already started to roll out, and in the coming months, businesses will also be able to provide text prompts to help better tailor the creative variations.
In addition, businesses will now have the ability to apply text overlay to images, with a dozen of the most popular font typeface options for brands to choose from. Lastly, image expansion is now available on Reels and Feed across both Instagram and Facebook, and can now work seamlessly with text overlays on ads.
Global Availability
Meta has begun rolling out these updated generative AI features and aims to make them available globally by the end of the year. Centralising the generative AI features under Advantage+ creative, these updated features will be available in Ads Manager through Advantage+ creative, supporting businesses along the entire ad campaign creation journey. By bringing all of the generative AI features together in one place, businesses will be able to see the benefits of automation and generative AI at the same time, resulting in faster ad creation and better performance.
Recent Updates
In addition to generative AI tools, Meta has recently updated several Meta Advantage products that businesses can use today:
- Advantage+ creative optimisations: Optimises video ads for viewing on Reels or the mobile Facebook and Instagram apps with 9:16 ratio when using visual touch-ups.
- Advantage+ catalog ads: Delivers product recommendations to people based on their interests. Advertisers are now able to import and use creatives like branded videos or customer demonstration videos, instead of just static images.
- Advantage+ creative with Advantage+ catalog ads: Advertisers are now able to upload a “hero” image or video in the center of their catalog ad, and Meta will then use Meta’s AI to dynamically show people the best products from their catalog to drive performance.
By providing more engaging product information and enhanced creative capabilities, Meta continues to empower businesses to elevate their advertising strategies and performance.
