Navigating the AI Search Shift: ChatGPT and Google Gemini

Published On Tue Jun 10 2025

Is ChatGPT Changing How We Google? - Bright Company

Do you feel like the way you “google” has changed? It used to be simple: you had a question, you Googled it, and found an answer. But now, things are different. You ask a question and get hit with an AI-generated paragraph at the top of the page, a video summary, a chatbot offering to rewrite your question better, and five contradictory Reddit threads below it.

Welcome to the AI-powered search future — where ChatGPT, Google Gemini, and traditional search results compete for your attention. In Dubai’s fast-paced PR and communications world, this evolution is more important than ever.

The Rise of Google Gemini

Google Gemini, an AI-powered feature integrated into Google Search, provides generative AI summaries that offer well-thought-out answers before displaying links. This feature pulls together sources, opinions, and information into a concise box, pushing traditional websites further down the results page. For PR and marketing teams, this shift is significant as it requires a reevaluation of content strategy to ensure visibility.

AI Showdown: ChatGPT Vs. Google's Gemini – Which Reigns Supreme?

In regions like the UAE, Saudi Arabia, and Qatar, Google Gemini can be seen answering queries at the top of search results. Instead of presenting links, Gemini offers quick answers, altering the search game for professionals in PR, media, and communications.

The Impact on Content Strategy

With the emergence of AI-powered search features, content creators must adapt their strategies. Content now needs to be structured for AI scraping, written in plain English, and aligned with users' search queries rather than traditional SEO practices.

At Bright Company, we assist clients in navigating this new search landscape by creating content tailored for Gemini-style summaries, understanding how AI interprets brand messaging, and advising on future-proofing visibility in an AI-centric world.

As the search landscape evolves, it's less about links and more about providing accurate answers efficiently. ChatGPT and Google Gemini are transforming the way people search, emphasizing the need for insightful and easily accessible information.

How to Build a Cloud-Centric Digital Transformation Strategy Using AI

For brands looking to stay relevant, adapting content to resonate with both humans and machines is crucial. In Dubai's competitive PR and communications industry, the ability to communicate effectively with AI and human audiences is a game-changer.