Meta will reportedly withhold multimodal AI models from the EU
Meta has decided to not offer its upcoming multimodal AI model and future versions to customers in the European Union citing a lack of clarity from European regulators, according to a statement given by Meta to Axios. The models in question are designed to process not only text but also images and audio, and power AI capabilities in Meta platforms as well as the company’s Ray-Ban smart glasses.
Reasons for Decision
"We will release a multimodal Llama model over the coming months, but not in the EU due to the unpredictable nature of the European regulatory environment," Meta said in a statement to Axios. Meta’s move follows a similar decision by Apple, which recently announced it would not release its Apple Intelligence features in Europe due to regulatory concerns.
Margrethe Vesteger, the EU’s competition commissioner, had slammed Apple’s move, saying that the company’s decision was a “stunning, open declaration that they know 100 percent that this is another way of disabling competition where they have a stronghold already.” Engadget has reached out to Vesteger for comment on Meta’s decision.
Implications of the Decision
Withholding Meta’s multimodal AI models from the EU could have far-reaching implications — it means that any companies that use them to build their products and services would be unable to offer them in Europe. Meta told Axios that it still plans to release Llama 3, the company’s upcoming text-only model in the EU.
The company’s primary concern stems from the challenges of training AI models using data from European customers while complying with the General Data Protection Regulation (GDPR), the EU's existing data protection law. In May, Meta announced that it planned to use publicly available posts from Facebook and Instagram users to train future AI models but was forced to stop doing so in the EU after receiving pushback from data privacy regulators in the region.
Addressing the Issue
"If we don’t train our models on the public content that Europeans share on our services and others, such as public posts or comments, then models and the AI features they power won’t accurately understand important regional languages, cultures or trending topics on social media," the company said in a blog post. "We believe that Europeans will be ill-served by AI models that are not informed by Europe’s rich cultural, social and historical contributions."
Future Plans
Despite its reservations about releasing its multimodal models in the EU, Meta still plans to launch them in the UK, which has similar data protection laws to the EU. The company argued that European regulators are taking longer to interpret existing laws compared to their counterparts in other regions.
