Official Super Bowl 2025 Ads Hitting Your TV Screen Today - CNET
AI, aliens, animals, celebs, and more are taking over your TV screen with brand spots during the grand run of commercials. The Super Bowl 2025 was a night of excitement as millions tuned in to watch the Eagles beat the Chiefs and the Kendrick Lamar halftime show. However, the spotlight was also on the commercials. Companies invested millions to showcase their game-day ads, featuring AI-themed spots, snacks, drinks, services, tech products, and even a PSA for the bathroom.
Brand Highlights
From nostalgic Muppets to golden-age women on joyrides, fans-turn-ad-stars to oddities like Seal appearances, the ad parade was non-stop. Here's a look at some of the major drops from the night:
- Instacart: Airing its We're Here ad with grocery brand celebrities like Chester Cheetah, Jolly Green Giant, and Old Spice Guy.
- Nike: Featuring athletes like Sha'Carri Richardson, Caitlin Clark, Alexia Putellas, Jordan Chiles, and Sophia Smith delivering the message of "just do it" in a new way.
- NFL: Sending an affirming message to kids and highlighting its work in local communities.
Notable Ads
Tom Cruise returns in a big game ad for "Mission Impossible -- The Final Reckoning," while OpenAI showcases ChatGPT. Liquid Death reminds you to stay hydrated, and Disney's ad explores a joyless world using clever wordplay.
WeatherTech features flirty senior women hitting the road, Coors Light offers a relatable post-game sluggishness representation, and Matthew McConaughey unfolds a food-buying conspiracy theory in a star-studded spot.
Featured Celebrities
In various ad spots, celebrities like Juno Temple, Ben Affleck, Doja Cat, Antonio Banderas, Chris Hemsworth, and Chris Pratt make appearances, promoting products like Oikos Greek yogurt, Pixel 9, and Ray-Ban's AI-powered Meta glasses.
Doritos lets fans submit and vote on self-made ads, while Glenn Powell channels Goldilocks in a zany Dodge Ram ad. Mountain Dew's ad featuring Seal's head on a seal's body is sure to leave an impression.
Memorable Moments
Other notable moments include an Ireland-set ad starring Barry Keoghan, a GoDaddy ad featuring Walton Goggins, and a Reese's spot with a lava-filled volcano. Chris Hemsworth and Chris Pratt get into trouble in a Ray-Ban's AI-powered Meta glasses ad, and Dan Levy pitches for Homes.com with Morgan Freeman's help.
