Apple, Meta talk partnership on AI | LinkedIn
The tech giants' quest to capitalize on artificial intelligence is making strange bedfellows: Apple has been talking with Meta about integrating the Facebook's parent company's generative AI model into its recently announced Apple Intelligence, The Wall Street Journal reports, citing an anonymous source. While Apple has its own AI models, it has partnered with OpenAI to use ChatGPT for more advanced tasks. Apple has also held discussions with Google, Antropic and Perplexity about partnerships, according to the Journal. The idea is to allow users to choose different AI models to match different needs. This makes sense for both Apple and Meta. Apple is benefiting on AI commoditization - as seen by “we’ll pay you in exposure and you give use 30% subscription cut” for OpenAI. The more competition, the better their conditions.
Secondary effect for Apple is that they improve their chances of getting their product past European regulators if they can show competing models on the platform. Meta benefits from the secondary effects of AI commoditizing content creation that then floods their platform pushing up ad prices. Match made in digital hell.
Social Media Business Reporter at the Wall Street Journal
Apple and Meta have been long-time rivals, but with the tech industry’s AI race showing no signs of slowing down, the two have begun talks to form an unlikely alliance.
According to today’s Wall Street Journal report, Meta is pursuing talks to integrate its generativeAI models into Apple’s recently announced AI system for iPhones, Apple Intelligence. Apple is also in talks to pursue partnerships with AI companies in different regions, like China. The impact on consumer data, collection, sharing, and transfer, will be huge. And because some of these transfers may be cross-border, they are likely to trigger legal challenge, particularly in Europe.
In a bid to accelerate its AI capabilities, Apple is considering an unlikely partnership with Meta. The tech giants have discussed integrating Meta’s generative AI model, Llama, into Apple Intelligence, a new AI system for iPhones and other devices. This collaboration could leverage Apple’s vast distribution network, akin to the App Store model. Despite their historical rivalry, exemplified by Apple’s privacy changes that cost Meta billions, this potential alliance underscores the shifting dynamics in the AI landscape. Apple has already partnered with OpenAI’s ChatGPT and is in talks with other AI firms like Google, Anthropic, and Perplexity. These partnerships allow AI companies to sell premium subscriptions through Apple Intelligence, with Apple taking a cut of the revenue. The exact terms of the Meta deal remain uncertain, but such a partnership could significantly boost Meta’s standing in the AI sector. Gene Munster, an analyst, predicts a substantial increase in ChatGPT usage and revenue through Apple’s platform. This strategic move allows Apple to diversify its AI offerings, providing users with multiple AI options tailored to different tasks. The discussions highlight the emerging collaborative approach in AI development among major tech companies.
