Meta's ChatGPT to Revolutionize Advertising by End of 2023

Published On Fri May 12 2023
Meta's ChatGPT to Revolutionize Advertising by End of 2023

Meta to Launch ChatGPT by End of 2023

Meta, previously known as Facebook, plans to launch its ChatGPT alternative by the end of 2023. The company aims to use AI for advertising, which still represents the majority of its revenue, and the metaverse.

According to Andrew Bosworth, Meta's technical director, generative AI is likely to play a significant role in advertising, where it could improve the effectiveness of an advertisement by generating a wide range of images to reach different audiences. Meta aims to commercialize its generative AI before December 2023 and has set up a new organization solely focused on AI.

Meta's AI is expected to play a role in the metaverse, with the company aiming to use artificial intelligence to bring it to life. Under the impetus of founder Mark Zuckerberg, Meta hopes to realize its ambitions by investing in AI.

Meta's AI vs. ChatGPT

Meta's AI platform is still in its early stages of development and is designed to help users interact with the company's products and services more naturally. In contrast, ChatGPT is a large language model developed by OpenAI, capable of generating human-like responses to text-based queries.

While Meta's AI platform is not designed to generate human-like responses like ChatGPT, it still has potential in areas such as providing personalized recommendations to users based on their interests and preferences, developing more efficient algorithms for content moderation, and improving the accuracy of targeted advertising.

Overall, there is room for multiple AI platforms to coexist and complement each other. While ChatGPT and Meta's AI platform have different strengths and weaknesses, they can both be useful in their own ways. As technology continues to evolve, we can expect to see more companies developing their own AI platforms, each with their unique advantages.