Reflections & Predictions: Media Industry Leaders Share the Best of ...
In 2024, the media industry experienced significant changes, including increased integration of AI tools, shifts in media consumption patterns, and a heightened focus on privacy, sustainability, and brand safety. These transformations paved the way for innovation, advocacy, and enhanced industry collaboration.
Insights from Industry Leaders
In the rapidly evolving media landscape, industry leaders provide invaluable insights and predictions for the future.
- John Osborn, Ad Net Zero: The Global Media Sustainability Framework has seen significant advancements with more developments expected.
- Rebecca Rosenblum, Magazines Canada: The ability of the magazine industry to adapt its business model while staying true to its core mandate is a key strength.
- Manuel Sala, IFABC: AI has revolutionized marketing services, leveraging generative tools for creativity, media planning optimization, and ROI measurement.
- Tony Silber, SIIA: The increasing use of AI in media operations, spanning editorial research, sales management, customer service, and organizational efficiencies.
- Fran Wills, LMC: Local media has made strides in engaging audiences through niche content distribution, fostering loyalty and support.
- Mike Zaneis, TAG: The industry's collaborative efforts against ad fraud resulted in substantial savings and highlighted the value of industry cooperation.
- Danielle Coffey, News/Media Alliance: Emphasizing the importance of monetizing content to support quality journalism and reach underserved communities.
- Katie Gavitt, Green Sports Alliance: Anticipating increased funding for sustainability initiatives within the sports and entertainment industry.
- Dean Ridings, America’s Newspapers: Predicting continued consolidation in the local publishing sector to drive efficiencies and sustainability.
Future Trends and Challenges
As we move forward, industry experts foresee continued growth in events, enhanced utilization of first-party data for audience insights, and the evolving role of AI in media operations. Local media's relationship with AI and the ongoing battle against fraud are expected to shape the industry landscape in 2025.
For more predictions and insights on the top business challenges in 2025, read part two of our series.
