Home » AI News » HubSpot Launches Breeze: The All-in-One AI SolutionHubSpot.com
Introduction to HubSpot Breeze
At the Inbound conference, HubSpot launched Breeze, its groundbreaking AI solution designed to elevate its customer platform and boost operational efficiency.
“Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data. On the other hand, enterprise AI solutions claim to be powered by unified data, but they’re hard to implement, have steep learning curves, and are slow to deliver results.”
Nicholas Holland, HubSpot VP of Product and GM of marketing portfolio stated that the reason for the change or advancement is to allow marketers to connect with customers that are worthy but hard to find.
Key Features of Breeze
HubSpot's Breeze introduces Copilot, a versatile AI partner having personas for marketing, sales, and services. It also features four specialized bots—Content Agent, Prospecting Agent, and Customer Agent—and includes 80 new capabilities, enhancing its functionality.
HubSpot also unwrapped a data enrichment and buyer intent solution called “Breeze Intelligent”. It seamlessly integrates over 200 million buyer and company profiles into a company’s database and updates contact records in HubSpot’s smart CRM.
Additionally, HubSpot has updated its Marketing Hub and Content Hub to enhance content creation and repurposing. The new Content Remix feature uses AI to transform a single video into a comprehensive campaign, including clips, audio, and written content.
Enhancements in Lead Scoring System
To tackle long-standing issues with the lead scoring system, HubSpot introduces a new ‘Lead Scoring’ feature designed to enhance accuracy and effectiveness.
“People said that lead scoring was just dumb,” said Holland. “And it requires a PhD to figure out how to work within those constructs to make it do something.”
Holland stated the tool aims to accomplish two seemingly contradictory objectives:
Conclusion
HubSpot Breeze is set to revolutionize the way businesses utilize AI technologies, with a comprehensive set of features aimed at enhancing customer engagement and operational efficiency.
