Enhancing Media Discoverability: Akta and Google Cloud's Gemini Models

Published On Tue Jun 25 2024
Enhancing Media Discoverability: Akta and Google Cloud's Gemini Models

Akta's AI Video Platform Innovates with Google Cloud's Gemini Models

Akta, a trailblazer in AI-powered video solutions, proudly announces its platform will now utilize Google Cloud’s Gemini models in conjunction with its presence at Stream TV 2024. This collaboration brings cutting-edge artificial intelligence capabilities to the Akta video platform with no code, driving new efficiencies and unlocking powerful innovations for media and entertainment companies.

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Enhancing Video Metadata and Closed Captioning

By leveraging Google Cloud’s Gemini models, Akta can now use advanced AI to automatically enrich video metadata, extract accurate closed captions, enhance monetization of the content, and much more. These AI-powered capabilities streamline numerous video workflows, enabling media companies to accomplish more with fewer resources.

Human-Centered Approach

Using a human-centered approach, Akta’s platform allows AI-generated metadata, captions, and descriptions to be reviewed and approved by skilled professionals. This ensures accuracy while capitalizing on AI’s ability to accelerate tedious manual tasks.

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Collaboration with Google Cloud

Combining Akta’s expertise and innovation with broadcasters and large media & entertainment enterprises with Google Cloud’s advanced AI capabilities to rapidly develop and manipulate media and the inherent data makes for one powerful platform to be leveraged. By integrating Google Cloud’s Gemini models, media brands can take advantage of next-generation tools that drive greater efficiency and improved discoverability," said Anil Saboo, Director, industry ISV Partnerships, Google Cloud.

Key Benefits of the Integration

Enriched Video Metadata: Akta’s platform, with Gemini models, automatically tags videos with rich metadata, making it easier to search, organize, and manage large video libraries. This will yield the best discoverability of content in any video CMS in the market.

Accurate Closed Captioning: AI extracts precise closed captions from video audio, ensuring accessibility while saving significant time and cost. Now, even if videos weren’t captioned during creation or broadcast, they will have captions, improving viewability.

Intelligent Clip Descriptions: Short text descriptions are automatically generated for video clips, enabling faster searching and content understanding. This makes video editors and operations teams orders of magnitude more productive and eliminates what had been a highly manual process.

Zero Code Capabilities: Media teams can harness the power of Google Gemini models with Google Cloud, and its ability to enhance content relevance, metadata, and discoverability without having to write a single line of code or integrate with an AI tool.

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