Empowering AI: Meta's Strategy to Enhance EU Models

Published On Sat May 10 2025
Empowering AI: Meta's Strategy to Enhance EU Models

Meta to use EU posts, chats to train AI - Egyptian Gazette

Meta Platforms announced that it will utilize interactions with its AI, along with public posts and comments shared by adults on its platforms, to enhance its artificial intelligence models in the European Union. This decision follows Meta's recent introduction of AI technology in Europe, a deployment that was originally scheduled for June 2024 but was postponed due to regulatory concerns regarding data protection and privacy.

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Although Meta had already introduced its AI in the United States in 2023, its expansion into Europe encountered obstacles due to the EU's strict privacy and transparency regulations. To address these concerns, Meta stated that EU users of its platforms such as Facebook, Instagram, and WhatsApp will be notified about the type of data being utilized by the company. Additionally, users will have the option to object to the use of their data for training purposes by accessing a provided link to a form.

Challenges Faced by Meta in Europe

While Meta intends to leverage data like user inquiries and interactions with Meta AI, it clarified that private messages and public data from accounts belonging to individuals under 18 years old will not be incorporated into the training process. Despite Meta's efforts, the European Commission refrained from commenting on the company's latest initiative.

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Notably, Meta had halted the launch of its AI models in Europe last June following a directive from Ireland's Data Protection Commission (DPC), which instructed the company to postpone its data collection from social media posts. The decision was prompted by objections from the advocacy group NOYB, which called on national privacy watchdogs to prevent the exploitation of social media content.

Investigations into Tech Giants

Aside from Meta, other tech giants are also under scrutiny by regulatory authorities. Elon Musk's X and Alphabet's Google are currently the focus of investigations by the Irish privacy regulator. X is being examined for its utilization of EU users' personal data to enhance its AI system, Grok, while the DPC initiated a probe into Google in September to assess the adequacy of user data protection measures prior to its utilization in AI development.

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The Egyptian Gazette, established on January 26, 1880, stands as the oldest English-language daily newspaper in the Middle East. It is a publication of El Tahrir Printing and Publishing House.

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