Compliance and Innovation: The Story Behind Kakao's 'Kana' Launch

Published On Wed Apr 23 2025
Compliance and Innovation: The Story Behind Kakao's 'Kana' Launch

"Kana," a key service that Kakao will introduce this year, is expected to bring innovation to the market

Kakao is gearing up to launch a groundbreaking new service called "Kana." This service is set to undergo a closed beta test (CBT) by the end of the month. "Kana" is a unique application that will utilize artificial intelligence (AI) to interact with users separately from the popular KakaoTalk platform.

Kakao Privacy

Changes in Personal Information Processing Policy

In preparation for the introduction of "Kana," Kakao has announced significant changes to its personal information processing policy. The updated policy will come into effect on the 28th of this month. The revised policy includes provisions for the collection of new data by "Kana," such as the user's friend list, conversation content, and results generated by Generative AI.

Enhancements and Future Plans

As part of its commitment to innovation, Kakao has expanded its AI capabilities not only for "Kana" but also for its entire suite of services. The company has updated its terms and conditions to include AI functionalities across its platforms, paving the way for enhanced user experiences.

Kakao Joins Hands with OpenAI, Accelerating 'AI Orchestration ...

One notable update is the removal of the clause stating that Kakao does not utilize user-transmitted content for purposes other than transmission. This change indicates the potential use of user-generated content through AI services, as seen in the current "AI Mate Shopping" feature on KakaoTalk.

Regulatory Compliance and Future Outlook

Prior to the launch of "Kana," Kakao underwent a thorough review by the Personal Information Protection Committee. The committee ensured that data privacy measures were in place, including the segregation of chat room data and restrictions on the commercial use of data processed by Open AI.