Mark Zuckerberg is more optimistic and ambitious about Meta's future in AI, planning to invest about $40 billion this year, mainly in AI. The Meta CEO sees three potential ways AI can become a massive business for Meta in the coming years. Zuckerberg is convinced that Meta is a top artificial-intelligence company and has outlined how this technology will drive profits in the future.
Investing in Advanced AI Models
During a recent earnings call, Zuckerberg emphasized Meta's intention to invest significantly more in building advanced AI models and the largest-scale AI services globally. With the release of Llama 3, Meta's latest AI model, Zuckerberg became even more optimistic and ambitious about AI's potential. He believes that Meta can lead the AI industry and create new opportunities beyond the obvious ones.
Generating Revenue through AI Business Messaging
One of the ways Meta aims to monetize AI is through "business messaging," where companies pay for generative-AI tools to facilitate automated interactions with users. Zuckerberg envisions Meta's AI evolving from simple chatbots to sophisticated AI agents capable of handling complex tasks and multiple queries to solve user problems effectively. Revenue from AI business messaging is seen as a near-term opportunity for Meta.
Introducing Ads and Paid Content in AI Interactions
Zuckerberg also sees potential in introducing ads or paid content into AI interactions, leveraging Meta's strong background in digital advertising. While this approach is not yet standard practice for AI chatbots, Meta's business model heavily relies on selling digital ads. By incorporating ads into its social and messaging products driven by AI recommendations, Meta can further monetize its AI initiatives.
Offering Access to Larger AI Models
Another avenue for Meta to profit from AI is by selling access to larger models. Zuckerberg envisions allowing users and companies to pay for the usage of bigger AI models and increased computing power. While Meta currently offers its large language models for free up to a certain threshold, charging for access to more extensive AI capabilities could unlock significant value for both users and Meta in the future.
Meta, Long an AI Leader, Tries Not to Be Left Out of the Boom
Zuckerberg's strategic focus on AI highlights Meta's commitment to innovation and future growth opportunities. By capitalizing on AI in various ways, Meta aims to establish itself as a leader in the AI industry and drive substantial revenue streams in the long term.
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