Meta highlights AI's role in marketing and personalisation
Businesses in Thailand and globally are increasingly leveraging AI technologies to drive growth and enhance return on investment. According to Prae Dumrongmongcolgul, country director for Facebook Thailand, AI presents new opportunities for businesses to optimize operations, create targeted advertising campaigns, and engage with a larger audience effectively.
A recent report by Meta in collaboration with Deloitte, titled “AI for Business: APAC Trends in AI-Platform Adoption”, reveals that 77% of Thai businesses have already integrated AI into their operations. Whether it's improving customer communications or acquiring new customers, AI is playing a pivotal role in enhancing business processes and driving ROI.
Meta's confidence in the power of AI to transform businesses of all sizes in Thailand is evident. AI technology can help enhance customer service, streamline operations, and ultimately drive higher conversion rates. Prae emphasizes that businesses can attract consumers more effectively and increase conversion opportunities through automation, saving valuable time and resources.
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Thailand is a key focus area for Meta's AI initiatives, with a strategic emphasis on deploying cutting-edge AI tools and solutions to deliver personalized experiences. Meta recently introduced the Meta AI application in Thailand, a standalone AI app built on the company's latest Large Language Model (LLM) technology.
Meta AI is seamlessly integrated across various Meta platforms including WhatsApp, Messenger, Facebook, and Instagram, offering users access to AI-powered assistance anytime, anywhere. The application has garnered significant popularity, with over 1 billion monthly active users in the first quarter of 2025.
Meta's vision is centered on creating tailored AI experiences that redefine how people interact with technology. The Meta AI app is set to revolutionize trip planning by generating personalized travel itineraries based on user preferences, budget constraints, and interests.
Moreover, Meta AI will introduce summarization features that can condense lengthy content such as articles and documents into concise formats. This capability will enable users to stay informed in a rapidly changing world by extracting key information from news articles, research papers, and social media threads within the Meta platform ecosystem.
Overall, Meta's commitment to advancing AI technologies underscores the transformative potential of AI in marketing and personalization, offering businesses and users innovative solutions to enhance their digital experiences.
