AI: Meta's AI celebrities don't stick. RTZ #435 | by Michael Parekh ...
One thing about the AI Tech Wave I’ve long discussed is how tech companies have to go through failed attempts to find the right ‘product-market-fit’ as they experiment with a range of AI applications and services. They are mostly in the holy grail of the AI tech stack below, in Box 6.
Meta's Attempt with AI Celebrities
Meta and other companies have been focused on AI-driven digital twin personalities and characters, offering entertainment, agency, and companionship features to mainstream users. Meta's high-profile effort in this direction, including chatbots played by celebrities and influencers like Charli D’Amelio, MrBeast, and Paris Hilton, did not gain significant followings.
The Information reports that Meta has scrapped its celebrity AI chatbots, realizing that even the biggest tech companies struggle to turn generative AI breakthroughs into successful consumer products. This pivot comes after Meta paid millions to license celebrities' likenesses for these chatbots, which ultimately did not achieve the desired engagement.
AI Studio for Creators
Meta is now focusing on offering tools for ‘Creators’ on its platform to create engaging AI-driven content and representations. The new feature called AI Studio allows any creator to customize AI avatars to interact with fans, offering a more personalized experience.
The ‘Creator Economy’ is projected to grow significantly in the coming years, with companies like Google, Meta, and TikTok benefiting from this growth. The industry is constantly evolving, with companies trying different approaches to engage and entertain users.
As the tech industry continues to innovate, companies will need to navigate through failures and successes to find innovations that truly resonate with mainstream users. This journey is part of the long and bumpy road to tech innovation in every tech wave.
(NOTE: The discussions here are for information purposes only and not meant as investment advice. Subscribe to Michael Parekh’s Newsletter “AI: A Reset to Zero” on Substack for more content like this.)
Investor in tech-driven business resets. Founded Goldman Sachs Internet Research franchise in 1994. Follow Michael Parekh on Twitter
