This Old Marketing on Apple Podcasts
Joe Pulizzi and Robert Rose, two renowned experts in the content marketing industry, come together on their podcast to delve into the latest content marketing trends. They explore how businesses can effectively utilize content to engage and retain customers. Each episode of the show features insightful discussions on content marketing headlines, along with Joe and Robert's opinions on industry developments. They also share a valuable "This Old Marketing" example from the past to extract lessons from. With each episode never exceeding 60 minutes, the podcast proves to be informative, engaging, and time-efficient. This Old Marketing is proudly presented as part of the Content Marketing Institute (CMI) Podcast Network.
AI Continues to Transform Media Companies
Despite the spotlight on Scarlett Johansson's potential case against OpenAI, the AI juggernaut has been striking deals with media companies. Notably, Open AI recently secured a $250 million deal over five years with News Corp, the owners of WSJ. The industry speculates on the next moves to come. On the other hand, Trump Media's quarterly report faced significant challenges, yet the stock prices continue to soar. The discussion extends to the debate surrounding whether Chick-fil-A should embrace or dismiss their internal social media influencers. Noteworthy hits and misses include GaryVee's new book and Coca-Cola's lens. Rants and raves encompass content marketing platforms and a commendation for the Cleveland Guardians baseball team. Explore more on this week's links: OpenAI vs. Black Widow, OpenAI Signs Deal, Trump Media Report, Social Influencers and what to do, Coca-Cola Lens, GaryVee's Book Trailer.
Live from CEX 2024
Experience a special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, as they share insights from the Content Entrepreneur Expo (CEX) in Cleveland, Ohio. Philip delves into his content creation strategies for the network, shedding light on the challenges and opportunities within social media content creation. Follow Philip on Instagram and discover the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, and to VividFront for producing this recording.
It's Raining AI
The AI landscape continues to evolve rapidly, with Google unveiling its latest AI announcement and OpenAI launching ChatGPT4 Omni (o). The implications of this new iteration on creators and marketers are profound. Additionally, TikTok is enhancing its algorithm with AI advancements. The industry ponders the impact of the purported beef between Kendrick and Drake, viewing it through the lens of marketing strategies. Hits and misses encompass John Mulaney's new show and Prof G's podcasting strategy. Dive deeper into OpenAI's release of Omni, TikTok's AI algorithm test, the Kendrick/Drake dispute, John Mulaney's latest show, Prof G's podcast promotion, OEF's 100 Holes of Golf model, and the decline in MarTech spending.
TikTok Sues US Government
In a dramatic turn of events, TikTok takes legal action against the US Government over the potential ban, citing constitutional concerns. Meanwhile, the creator economy witnesses an influx of funds following the success stories of MrBeast and Logan Paul. Will the new algorithm changes spell the end for prominent content creators? Hollywood's relationship with AI raises questions on ethical standards and timeliness. Notable hits and misses feature CEX and Joe Biden, while rants and raves touch upon Instagram and Meta. Explore more on this week's links: TikTok Sues the US Government, MrBeast and Logan Paul Lead Creator Movement, Hollywood and AI, 2024 Marketing Technology Landscape, Meta to Provide Advertisers with Auto Images, Instagram on Algo Change.
Instagram's Impactful Move
Joe and Robert delve deep into their CEX presentations, with Joe exploring the new business model for content creators and Robert focusing on the marketing MBA. The conversation shifts to Instagram's latest program highlighting new content creators. While it sounds promising, concerns arise regarding its impact on full-time content creators and marketers. Hits this week include Adidas and Phish at the Sphere, while rants and raves reflect on the challenges with books and third-party cookies. Discover more on Instagram and Twitch's new algorithms, Amazon's stellar quarterly performance, Adidas' increased focus on marketing, Phish's event at the Sphere, and Google's cookie delay.
TikTok's Ban and Beyond
In a rapid turn of events, TikTok faces an ultimatum leading to its potential ban, swiftly passing through legislative branches and receiving presidential approval. META's exceptional quarterly results are marred by a subsequent 20% stock drop, leaving many to wonder about the underlying factors. Taylor Swift's independent deal with TikTok sparks controversy within the executive ranks of UMG, posing questions for creators and marketers to consider. Hits and misses cover Cedar Point and Google, while rants and raves touch on Tesla's marketing strategies and social media insights from Jay Clouse. Explore further on Biden's actions against TikTok, the creator economy's uncertain future, META's latest market developments, Taylor Swift's collaboration with TikTok, Google's internal dynamics, Cedar Point's content creations, Tesla's marketing tactics, and Jay Clouse's thoughts on social media.
Listener Reviews
With 163 ratings, listeners praise the podcast for its coverage of content marketing trends and a unique blend of football talk. The hosts, Robert and Joe, draw from their extensive experience to offer comprehensive insights into the marketing industry's landscape. The podcast stands out for its trend awareness, experimental spirit, and transparent sharing of successes and lessons learned.
