New Ray-Ban Meta glasses have outsold previous version, Essilux ...
Meta Platforms and EssilorLuxottica's new generation of smart glasses have sold more in a few months than the old ones did in two years, according to EssilorLuxottica's Chief Executive.
The Ray-Ban Meta smart glasses, which were launched last October, have been a hit in the market. These glasses allow users to livestream directly from the glasses to their followers on platforms like Facebook and Instagram. Equipped with Meta AI, these smart glasses can provide information on the item a user is looking at.
Success of the New Generation
Despite the initial struggles faced by the first version of smart glasses developed through the partnership between Meta and Essilorluxottica, the new Ray-Ban Meta glasses have seen remarkable success. EssilorLuxottica's CEO mentioned that the first generation of smart glasses, known as Ray-Ban Stories, played a crucial role in paving the way for the accomplishment of the latest generation.
According to EssilorLuxottica's CEO, Francesco Milleri, the evolving consumer expectations have contributed to the popularity of the second generation of smart glasses. Speaking at an event in Milan, Milleri emphasized the significance of meeting the changing needs and preferences of consumers.
Challenges in Europe
While the AI feature integrated into Meta's Ray-Ban is operational in the US, its usage in Europe is currently restricted. Milleri mentioned that the company is awaiting the decision on the new Artificial Intelligence Act in Europe, hoping for a favorable outcome soon.
Strategic Partnership
Highlighting the importance of Meta as a key partner for EssilorLuxottica, the CEO expressed confidence in the company's brands serving as a bridge to make technology more accessible to people. The collaboration between the two companies has not only resulted in innovative smart glasses but has also set the stage for future technological advancements in the eyewear industry.
