Are Search Algorithms Going to Nullify the ChatGPT Revolution?
With the advent of new technologies, adoption happens at an increasingly faster rate. In the last two decades, new platforms and tools like the iPhone and TikTok have seen progressively faster adoption rates, and ChatGPT is no exception. The AI chatbot developed by OpenAI has already generated buzz in the AI community around its potential to revolutionize the way businesses interact with their customers.
Since November 2022, ChatGPT has taken the world by storm, garnering over a million users in its first week. However, as businesses explore the use of AI-generated content, many wonder if search algorithms will nullify the ChatGPT revolution.
Video is Still King
Although ChatGPT offers businesses the opportunity to streamline processes and improve efficiency, businesses should not underestimate the importance of video content. Google's algorithm continues to favor video-based content, and social media platforms are prioritizing features like live streaming, which makes video one of the most dominant content types to date.
Stephen Robinson, owner of Outrank, an SEO and digital marketing agency, reiterates the importance of video, but advises businesses to include a range of tactics in their marketing strategy, including written content, social media, email marketing, and other channels to be truly effective and have the widest possible reach. While ChatGPT produces content quickly and easily, video content still requires more time and effort, but it sets businesses apart from competitors relying on ChatGPT-generated content.
The Power of the Human Element
Although technology creates new possibilities, businesses need processes to enable humans and AI to work together effectively. The key to success is finding a balance between where AI-generated content can thrive and where humans will still dominate. Businesses can choose to use only AI-generated content, or find a balance between using advanced tools and partnering with influencers to stay connected with their audience.
Jenny Tsai, CEO and Founder of WeArisma, emphasizes the importance of influencers, as 48% of Gen Z says they discover new products through them. However, businesses shouldn't make influencers the main focus of their strategy, as they don't necessarily become the future of search. Instead, businesses should focus on creating content that establishes them as thought leaders in their industry to have a real impact on their SEO.
Search engines will get better at recognizing AI-generated content, and they won't reward businesses using it. As speculation over possible changes to Google's algorithm grows, decision-makers must prioritize the delivery of hyper-personalized customer experiences to ensure their message cuts through the noise. Innovative, generative AI programs integrate into customer service software to provide more precise, professional, and personal communications, increasing customer engagement. Businesses that take the initiative and invest in conversational AI tools stand to benefit long-term from ChatGPT.
