WhatsApp Sticker Revolution: GIPHY, AI, and More!

WhatsApp Ads GIPHY Stickers, Expanded Sticker Options | Social ...

WhatsApp Integrates More Functionality

As WhatsApp usage continues to rise, Meta is gradually incorporating additional features into the app. The aim is to broaden the range of functions and choices within the message streams.

Expansion of WhatsApp Stickers

Meta is focusing on expanding WhatsApp stickers, introducing various updates such as animated GIFs and AI-generated stickers. These additions enhance the platform's text-centric nature.

Animated Stickers from GIPHY

WhatsApp is introducing animated stickers from GIPHY, adding a dynamic element to message threads.

Custom Sticker Maker

WhatsApp is making its custom sticker maker available on Android, allowing users to create personalized stickers from their photos. Initially launched on iOS, this feature expands creative possibilities with customizable visuals.

AI Sticker Generation Tools

Meta is also working on expanding its AI sticker generation tools to more markets. These tools enable users to create animation-style images based on text prompts, integrating AI advancements into the apps.

Improved Sticker Preview Process

WhatsApp is enhancing its sticker preview process, offering more options to preview certain sticker packs before downloading them.

“To organize your sticker tray, you can also tap and hold a sticker to move to the top or delete it.”

While custom stickers may not revolutionize messaging, they provide an additional way for Meta to enhance WhatsApp's core functionality and offer users more engagement options.

Meta aims to expand user behaviors on WhatsApp, potentially encouraging more shopping and commercial activities on the platform to drive business growth and revenue.

Chinese consumers have embraced messaging apps like WeChat, connecting them to the global community. Meta hopes to instill similar functionality in WhatsApp for Western consumers, encouraging greater adoption and usability over time.