Unveiling Toys 'R' Us Creation Story with AI

Toys 'R' Us tells its creation story using AI

The retailer tells the story of its creation through a one-minute brand film created using Open AI's text-to-video tool called Sora. According to Toys 'R' Us, this film represents the culmination of a dream, but some viewers may find it to be more akin to a dream-like experience.

If you want to learn more about this innovative creation story, you can watch the brand film here.

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