Moburst's Monthly Mobile Marketing Roundup - April 2024
Welcome back to another edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll explore the latest updates about TikTok’s new photo-sharing app, provide you with guidance on complying with Apple’s privacy regulations, and delve into leveraging Meta AI advancements—plus a host of other valuable insights.
As always, make sure to visit the full blog post for detailed insights and trends.
TikTok Notes - TikTok's New Venture
TikTok’s new photo-sharing app, “TikTok Notes,” is the company’s latest venture into expanding its digital ecosystem to compete more directly with Instagram. While there’s no official global release date announced for the app, it is currently being tested in limited markets such as Canada and Australia.
This new approach aims to attract users who are interested in sharing more static content in addition to the dynamic short videos TikTok is known for. The app will also include features like headings for posts and enhanced controls over comment visibility, suggesting that the platform is experimenting with different ways to engage users and enrich the content-sharing experience.
This move could potentially influence mobile marketing strategies, ad revenues, and user retention rates, offering a fresh playground for brands, marketers, UGC creators, and influencers alike. That could mean repurposing content from Instagram or LinkedIn, for example, depending on your brand’s goals.
Meta AI's Llama 3 Integration
Meta AI’s recent integration of their open-source LLM, Llama 3 into platforms like Instagram, Facebook, WhatsApp, and Messenger is going to be a big step forward for AI-powered applications. This new layer of intelligence weaved into the apps will enhance their helpfulness, intuitiveness, and responsiveness to users’ day-to-day needs—but it also opens up numerous opportunities for brands and developers currently utilizing or looking to leverage AI in their mobile apps.
Want to learn how to utilize Llama 3 for your business? Get the expert insights on our blog.
Apple's Updated Privacy Requirements
Apple has announced updated privacy requirements for app submissions, effective May 1, 2024. These changes are crucial for maintaining user trust and enhancing security across apps available on the App Store. Starting May, any new or updated apps that include newly added third-party SDKs from a list of commonly used SDKs must comply with the following:
Visit the full blog post for actionable steps to ensure your app is compliant with Apple's privacy guidelines.
Looking ahead, Apple mentions that these privacy and security requirements will grow to cover more aspects of app development. This aligns with a wider industry shift towards increased transparency and giving users more control over their privacy. As of the recently released iOS 17.5 update, Apple is introducing a significant change for users in the European Union—allowing them to download apps directly from developers’ websites.
This new capability complies with the Digital Markets Act (DMA) and aims to provide more flexibility in how users obtain applications. Here’s a breakdown of the key points and actionable insights:
Google Play Developer API Updates
By May 2024, if you’re using Google Play’s Developer API for your app, you’ll need to switch over to the new monetization.subscriptions APIs. This update simplifies how you manage app subscriptions, giving you better flexibility. The new APIs provide more granular control over subscription details, allowing you to manage multiple base plans and promotional offers, which could include discounts for new subscribers or special pricing for loyal customers.
The latest updates to Android Studio bri
