Orit Mutznik on LinkedIn: #seofomo #seo #ai #searchgpt #chatgpt ...
How amazing is this tweet by Sam Altman? Here's why (meme is my addition)
š¤Instead of seeing how far OpenAI has come in just a few years, he chooses to look at how far behind he is. Sama is just like the rest of us.
š¤Sama uses Similarweb how cool is that?! Hats off to the team and to Limor Barenholtz on the SEO side, a hidden gem who's been killing it for decades.
Google's Potential Demise and the Future of SEO
Am I the only one who finds Google's possible (monopoly) demise invigorating? I personally only use Google for work and maps/business/review related content, and my children follow suit. Like Facebook, it still exists, though mostly for boomers, their words, not mine.
Despite popular belief, SEO is not dead nor dying. SEOs will still stand even after Google loses its throne (even if this won't happen too soon). People/LLMs will always need useful and accessible websites, but their way of discovering them is what's evolving and so is our way to grab their attention (though best practices still apply!)
Yes, Google has a few tricks up its sleeve like AI mode it's still trialing internally (h/t Aleyda's #seofomo newsletter) and their fact-checking protocols are pretty hard to beat. Not for Sama though, who forgets that a couple of years ago he was an unknown and today people are saying please and thank you to ChatGPT so the robot overlords spare them
The Future of AI and Its Impact on Society
Concluding with this new article written by Sam Altman himself called "Three Observations", where he discusses the rapid advancements in AI and their potential effects on our lives.
- AI is getting smarter, quickly: The more resources (like data and computing power) we give to AI, the smarter it becomes.
- AI is becoming cheaper and more accessible: The cost to use advanced AI is dropping rapidlyāabout ten times cheaper every year (*cough* Deepseek *cough). So more people and companies can afford to use AI, leading to its widespread adoption.
- Small improvements in AI lead to big benefits: Even modest increases in AIās intelligence can result in significant positive impacts on society, such as advancements in medicine, education, and technology.
Sama envisions a future where AI acts like virtual coworkers, assisting in various tasks across different fields, enhancing productivity, and enabling people to achieve more than ever before - and I'm here for it!
While he's aware that these changes wonāt happen overnight, it is clear to him (and to anyone with a brain/eyes) that the long-term effects on our society and economy will be monumental.
For SEOs, itās more important to stay adaptable than ever before and remain open to new ways of working as AI becomes a more prominent part of our work and daily lives.
The Impact of AI on Search Engines and Society
When more AI models become available, the challenge is not ChatGPT. It is AI in general. When they begin to integrate AI in literally everything, in a few years, no one will be Googling anything.
Traditional web search offers freedom of discovering new websites and building an answer from their content. AI, however, can regurgitate whatever it wants depending on where the model is from, who built it and what it has been trained on and the biases it needs to represent. As long as the searcher gets an answer immediately, I don't think most people are going to look deeper.
I don't think there is a world in the future where AI and people co-exist from an economic perspective. The word itself indicates "artificial" intelligence - and this is only going to get smarter. AI will take people's jobs like it already has taken VoiceOver artists' and designers' jobs already. Yes, this sounds terrible, and bleak. But this is what the future looks like.
While ChatGPT Search is sparking excitement across the SEO world, itās worth remembering that Google has dominated the search engine space for over two decades with a vast, loyal global user base. Sure, ChatGPT brings fresh opportunities, but dethroning Google wonāt happen overnight.
SEOs need to adapt to the changing landscape of AI and search engines to ensure that optimized and useful websites remain relevant.
I am more intrigued by seeing WhatsApp in 4th place. Are marketers missing a trick here?
Yahoo still gets traffic? Must be Japan
