Who is Bob Goodson and what is his favorite career advice...
Bob Goodson was studying medieval literature and philosophy at Oxford University. However, his research on the printing press and its impact on society led him to ponder a crucial question: “What is the most important problem in my field, and am I working on it?” This question lingered in his mind, especially as he observed the rise of the internet and the dawn of social media, user-generated content, and Web 2.0.
The Leap to Silicon Valley
In 2004, after a dinner with Max Levchin, a founder of PayPal, Goodson decided to take a sabbatical and move to San Francisco. He immersed himself in the tech world, learning how to code, and became the first employee at Yelp. His contributions even include helping create the ubiquitous “like” button in technology.
Professional Goals and Fundamental Motives
As a business professor at the University of Kansas, Goodson’s journey resonates with the central motives of humans: agency (excelling at things) and communion (connecting with others). Encountering Goodson's question inspired the professor to encourage students to reflect on the most crucial problems in their fields.
Putting Yourself in the Furnace
Goodson’s philosophy on "putting yourself in the furnace" emphasizes the significance of engaging with challenges directly to make significant contributions and advancements in one's field. Despite diverse skills and circumstances, Goodson advocates for embracing emerging fields and contributing meaningfully to where the future is headed.
Embracing Change and Innovation
Goodson's own journey led him to the realization that artificial intelligence (AI) would revolutionize the world. In 2010, he founded Quid, an AI company now utilized by a significant portion of the Fortune 50 companies. His recent book, “Like: The Button That Changed the World,” delves into the process of innovation.
The Ultimate Career Question
“What is the most important problem in your field, and are you working on it?” This seemingly straightforward question encapsulates Goodson’s profound career advice—a mantra that transcends age and career stage. It underscores the essence of aligning one’s work with impactful endeavors and contributing meaningfully to society.
