Samsung reportedly investing in Perplexity AI, bring it to Galaxy S26 ...
After launching its first AI phones last year, Samsung brought deeper integration with Gemini in One UI 7.0 this year. However, the company might be planning to bring Perplexity AI to its devices as an alternative to Gemini, starting with the Galaxy S26 early next year.
Investment in Perplexity AI
Perplexity is an AI-powered digital assistant and web search engine that rivals ChatGPT, Claude AI, and Gemini. According to a report from Bloomberg, Samsung is nearing a deal to invest in Perplexity AI. If the deal materializes, the South Korean firm could become one of Perplexity's biggest investors. The two firms have been discussing a potential investment since early this year.
Implications for Galaxy S26
Samsung could preload Perplexity on its future phones and make it the default AI assistant, starting with the Galaxy S26. The companies have also discussed integrating Perplexity into Bixby and Samsung Internet. This move could help Samsung reduce its reliance on Google's Gemini AI and choose a multi-AI providers route, similar to Apple.
Competition and Potential Partnerships
Perplexity is trying to raise $500 million in a new round of investment at a $14 billion valuation. During the Google antitrust trial, Apple expressed interest in Perplexity as an alternative to Google Search and ChatGPT in Siri. This indicates the growing competition in the AI assistant market and the potential for partnerships between tech giants.
While the talks between Perplexity and Samsung are ongoing, the potential investment and integration of Perplexity AI into Samsung devices could have significant implications for the future of AI technology in smartphones.
