AI tools from Microsoft and Google are just streamlining middle management, says expert
Microsoft Copilot and Google Gemini have been marketed as AI-powered productivity tools, promising to revolutionize the way people work. However, AI expert Ethan Mollick holds a more critical view of these products. According to Mollick, Copilot by Microsoft automates middle management, while Gemini by Google simplifies surveillance efforts, as reported by The Wall Street Journal.
Expert Analysis
In his assessment, Mollick described Microsoft's Copilot as "dangerous," suggesting that it streamlines middle management in a potentially detrimental way. On the other hand, Google's Gemini, capable of video analysis, could enable employers to monitor white-collar workers akin to how Amazon tracks its employees.
Company Statements
Both Microsoft and Google have emphasized the transformative potential of their AI models on workplace dynamics. Microsoft's blog post highlights Copilot's role in enhancing communication among employees and facilitating task management. Similarly, Google's Cloud partner lauds Gemini for Google Workspace as a tool that could streamline email drafting, project organization, and data handling in a February blog post.
Financial Impact
Despite the criticisms, Microsoft and Google's investments in AI technology have yielded financial success. In their recent earnings reports, Microsoft and Alphabet recorded significant profits, indicating the effectiveness of integrating AI into their existing tools.
Future Outlook
While Mollick maintains a cautious stance on AI-powered productivity tools, he recognizes the potential benefits of AI technology overall. Emphasizing the importance of critical evaluation, Mollick encourages stakeholders to acknowledge both the advantages and pitfalls of AI advancements.
This article was originally published on Business Insider.
