Unlocking the Secrets of GTM Motions with Maja Voje

Aakash Gupta on LinkedIn: What GTM motions should you choose...

In today's episode, Maja Voje and I discuss everything you need to know about Go-to-Market.

Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM.

She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Bayer, Google, Rocket Internet SE, and The HEINEKEN Company, as well as over 350 startups.

Key GTM Motions

1. What are GTM Motions and How to Select Some

2. ICP and the Impact of Early Adopters

3. Market Segmentation

4. Go-to-Market Systems

5. Go-to-Market Strategy for AI

6. Future of Go-to-Market Strategy

Listen now:

• YouTube: https://lnkd.in/eg-tRxWz
• Spotify: https://lnkd.in/eKP8RCRv
• Apple: https://lnkd.in/eUcebtCq

Key Takeaways

1. Types of GTM Motions And Which One Should You Use?

2. Go-to-Market Strategy is Not a One Time Process

3. GTM Strategy: AI Products vs Regular Products

For more details, check out the full episode.

Implementing "Don't Make Me Think"

"Don't Make Me Think" is one of the most underrated & ignored growth levers. It's not "just" a UX concept. It's an investment program that's about minimizing cognitive load for users and prioritizing UX from a first-principles.

I broke it down with Director of Product Growth at Houzz Kunal Thadani. There are 5 key principles:

1. Solve the Core Problem, Not the Symptom
2. Trust Isn't a By-product. It's Your Product
3. Your User's Brain is a Zero-Sum Game
4. Don't Just Personalize. Predict.

5. One Size Fits None