Marketing artificial intelligence (AI) news, trends and how-to guides ...
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.
AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem.
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement.
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.
AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers.
Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea.
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
Why data and analytics are the foundation of successful GenAI implementation.
Changing landscapes in marketing and AI technology
Key benefits, deployment options, and strategies for integrating AI to boost performance and achieve outstanding ROI.
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
A new startup is using AI to help computers generate smells to improve healthcare and make safer aromas for consumer goods.
So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news.
Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing?
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position.
AI hype is leading to rapid adoption, but what happens when understanding lags behind?
The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping.
Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.
Conclusion
With the increasing integration of AI into marketing strategies, it is crucial for businesses to stay updated on the latest trends and advancements in the field. By utilizing AI effectively, businesses can enhance customer experiences, drive real results, and stay ahead in a competitive market.
