KIMP's Picks 16th August: Weekly Highlights In Design, Marketing ...
The most innovative brands around the world choose Kimp for their designs. Kimp is known for delivering marketing needs on time and in an effective manner. Social media has become a primary source of news updates for many internet users. From tech-related chatter to industry advancements, social media plays a crucial role in keeping people informed. However, the constant stream of updates can be overwhelming, making it challenging to stay updated on what truly matters.
If you find yourself in this situation, KIMP’s Picks is here to help. Our weekly social media roundup post aims to deliver the most significant updates in the fields of marketing, AI, and more. Instead of endless scrolling, you can catch up on the latest buzz in just a few minutes.
Lead-Gen Ads and Automation
Lead-gen ads are essential for businesses, and Search Engine Land recently shared insights on how AI and automation are reshaping the lead generation landscape. The article discusses strategies for navigating this evolving environment, emphasizing the importance of adapting to industry changes to drive growth.
BTL advertising, which focuses on non-mainstream media, offers unique advantages for brands. Ads of The World featured a BTL campaign from Ramak Dairy that creatively engaged a wide audience, showcasing the power of experiential marketing.
Nostalgic Marketing
McDonald’s recent Collector’s Meal campaign taps into nostalgia by offering limited-edition cups featuring iconic brands and characters. This strategic approach aims to engage both loyal fans and a younger demographic, creating excitement around the brand.
Social Media Insights
Hootsuite shared valuable insights on social listening and its impact on business success. Understanding consumer behavior shifts and leveraging social listening tools can elevate a brand’s presence on platforms like Instagram and Facebook.
Social Media Today discussed the evolving social media landscape, emphasizing the need for brands to diversify their strategies and not rely solely on a few platforms.
Holiday Marketing Strategies
A post on Think With Google provides insights for marketers gearing up for the holiday season, highlighting the importance of early engagement and understanding consumer behavior shifts to succeed in a competitive market.
Creative Design Projects
Content Marketing Institute explores the use of ancient storytelling archetypes to enhance content quality, offering ideas for campaigns that resonate with target audiences. Canva's features for organizational communication and design workflows are also highlighted as valuable tools for effective communication.
The Brand Identity featured a sustainable packaging design for Dermica, showcasing the brand's eco-friendly approach. Creative Bloq's logo design for The New York Golf Club demonstrates how creativity can elevate a simple idea into a visually striking logo.
Design projects for non-profits, like Ovarian Cancer Action, illustrate the impact of thoughtful design in driving the organization's mission and engaging target audiences.
Advancements in AI
Google's Gemini Live introduces a more natural and interactive way to engage with AI, offering hands-free operation and a choice of voices for a personalized experience. This advancement represents a significant step in human-computer interaction.
