Beyond keywords: Unlocking the power of AI visibility for your brand...
As digital marketing evolves, brands are finding it increasingly important to shift their focus from traditional search engine optimization strategies to leveraging the power of AI technologies such as ChatGPT and Google Gemini. These AI systems have now taken center stage in shaping consumer perceptions and influencing brand visibility.
With four out of five brands on Snap experiencing significant success with AR ads, augmented reality is quickly emerging as one of the most effective tools in a marketer's toolkit. Resh Sidhu delves into the reasons behind this trend and explains why AR is becoming a game-changer for marketers.
Coleman's departure and GroupM's restructure
In recent news, Coleman has announced plans to depart from the agency later this month. This development comes amidst an ongoing reorganization at GroupM, where the global chief operating officer's exit signals a period of change and transformation within the organization.
For the latest updates, news, and in-depth analysis on the changing landscape of digital marketing, sign up for Campaign Bulletins to stay ahead of the curve.
Stay informed with the latest industry insights by subscribing to Campaign Bulletins today.
